Lattelecom Becomes First Partner for the Riga 2014

Lattelecom Becomes First Partner for the Riga 2014
16-08-2012 A+ A-
Lattelecom has launched cooperation with Rīga 2014, becoming the first partner in preparing Culture Capital of Europe activities. Cooperation has begun with the opening of the Esplanāde 2014 creative information space, which will be expecting visitors every day up until 20 September. Esplanāde 2014 hosts creative workshops, introducing a wider public to Rīga 2014 culture projects. On Friday nights, a selection of the best films in Europe will be screened, offered by Lattelecom television.

„The Culture Capital of Europe year is going to be a joint endeavour that we must all imagine and prepare together – it would not be feasible without the support of entrepreneurs. Thus, we are glad to have Lattelecom confirm its stance as a major and highly responsible partner for the Culture Capital of Europe year from the very beginning,” explains Diāna Čivle, head of the Rīga 2014 foundation.

As Lattelecom Board Chairman Juris Gulbis noted at the meeting of the 20:14 business club, Lattelecom will enable Latvia and Riga to employ advanced technology in order to bring out the things we can be proud of on an European scale, things others might have something learn from. „At this time, I wish to underscore three major points which Lattelecom is already providing for Rīga 2014 – by capitalising on the advantages of Interactive TV, we will set up cinema nights; we will organise Pieslēdzies, Latvija! [Log on Latvia!] computer training for seniors, and provide access to the latest information transmission technology – we provide the computers and the free WiFi connection,” said Gulbis.

The office, information centre and creative activity space Esplanāde 2014 opened by Rīga 2014 is the latest stage of preparations for the Culture Capital of Europe year. Having operated for a month as an open bureau, the creators of the Culture Capital of Europe programme for the year hope to have their Rīga 2014 vision discussed with as many potential participants of the culture year as possible. Therefore, Esplanāde 2014 is open to anyone who has questions, ideas or a desire to take part.

„No doubt we have values to be proud of. However, in order to polish the Culture Capital of Europe year to perfection, we will also need the support of private partners. There is a difference between sponsorship and partnership, and I am glad to see Lattelecom decidedly coming forth in a partner capacity. They understand the statewide importance of this project and provide an example for other businesses,” mused Riga City Council chairman Nils Ušakovs.

„We all have the power and the interest to make 2014 a stunning affirmation of the exceptionality of Latvia’s culture on the largest possible scale. Cooperation is the keyword to preparing for the culture capital year, and today’s event is proof that culture is in the interest of not just this industry but of businesses in Latvia as well,” Minister of Culture Žaneta Jaunzeme-Grende related.

The opening of Esplanāde 2014 featured the band Latvian Voices, performing Ēriks Ešenvalds’ My song together with Intars Busulis. This song will become the anthem for the World Choir Olympics in 2014, and has already touched the hearts of thousands of singers throughout the world. The song and the performance were also highly appreciated by members of the 20:14 club, the heads of Latvia’s largest companies.

Great interest was drawn by the opportunity to play the Ceļam Rīgu [Let’s Build Riga] game, shaping one’s ideal skyline using scale models of the Vanšu [suspension] Bridge, the National Library of Latvia and a number of other urban structures.

Esplanāde 2014 will remain open daily until 20 September. Founders of the Culture Capital of Europe year have made it a publicly available space hosting creative workshops, film nights and presentations of Rīga 2014 culture projects. There will be an information centre on the esplanade and a roundtable discussion about the city. The space will be open for informal talks in the city centre.


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