The cycle of TV programs On the Amber Side


A new, attractive, informatively entertaining cycle of programs On the Amber Side will be presented to LTV audience. The cycle of programs was launched searching the factual traces of the track of amber trade, examining the hypotheses surrounding it and possible parallels in the lesser known northern-southern axis. Important, for its creators, was destruction of stereotypes (still held particularly by the young) about amber as cult and cultural relic. The program aimed at defining amber as one of the central elements of regional identity of the Baltic Sea region states and promoting its global recognition. 

Thematic division: Amber Vein

Begins : 25.01.2014 22:00

Ends: 30.03.2014 21:00


  • Latvia, Lithuania, Estonia

Form of event:

  • TV/Radio

Category of event:

  • Participation of the public
  • Multimedia
  • Tradition

Audience of event:

  • Youth
  • Adults

Project description:

The youngsters of The Environment Film Studio Dzintra and Dzintars undertook an  expedition in the group of scientists and experts of foreign affairs in order to bring back a whole cycle of tv programs about the ancient track of amber trade. What can people still tell about amber, do they remember it, what is its meaning in the frenzied modern urban life and is it still considered a more valuable gemstone than gold? The route of the expedition took these explorers across Latvia, Lithuania, Russia, Poland, Germany and Central Europe even as far as to India. The program will air in the beginning of 2014 and be presented in an internet home page.

Web address:



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